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Sue Atkins Media

Press contact:

Sue is represented by Murray Harkin from The Lyndon Agency on

T: 01424 234721 | E: [email protected]

Personal T: 01883 818329 |  M: 07740 622769  E: [email protected]



+ Children starting school unable to speak properly on ITV Good Morning Britain 
+ Parenting expert Sue Atkins defends David Beckham after Harper dummy criticism: ”It’s none of our business” in The Mirror.
+ Parenting expert Sue Atkins at the 2016 Settling into Secondary School event via YouTube.
+ Andy Murray: Babies Can Change Your Proirities, Warns Parenting Expert in Newsweek.


View Sue’s ITV ‘This Morning’ Appearances:

Defends | Screaming | Alternative-Parenting | Second-Child | Advice | School Routine | Speaking | Weaning | Anxiety


+ 10 Reasons to go on a retreat during your divorce in Female First.
+ Divorce retreat launching in Nutfield to help women struggling with marriage breakup in Surrey Mirror.
+ Why everyone needs there own ‘divorce angel’ in The Daily Telegraph.
+ Chartered planner aids rising number of divorced clients in Financial Planning Today.
+ From fixing your finances to getting you dating again… Marriage on the rocks? Call the ‘divorcierge’ in Mail Online.


If you would like Sue to write a bespoke article for your website or if you would like Sue to answer a Q & A feature for your in-house magazine, online magazine or organisation feel free to email or call her.


“Because kids don’t come with a handbook”

There’s no doubt that everyone likes to think of themselves as the model parent, more than capable of bringing up their children to be happy, confident well-balanced adults.

What happens however when you’ve tried everything and it just isn’t quite working out the way you’d planned?

Well, let’s face it; kids are a challenge, so is the job of being a parent, and when the two don’t come with a clear and simple handbook to provide you with all the answers, it’s easy to understand why many parents are seeing the benefit of working with experts like Sue Atkins.

Sue Atkins is a Parenting Expert, Broadcaster, Speaker, Coach and Author of the Amazon best seller  “Parenting Made Easy – How To Raise Happy Children” and the highly acclaimed Parenting Made Easy CDs. She has recently launched the first in her exciting new series of Parenting Made Easy apps for iPhones and IPads  which offers advice on the go. Sue is  also a former Deputy Head teacher with over 22 years experience working with both parents and children.

Sue is passionate about parenting and is completely dedicated to working closely with parents to offer practical guidance for bringing up happy, confident, well-behaved children from toddler to teen.

Sue knows from experience, having supported many parents since the launch of her Parenting Practice that the most common difficulties encountered can often be resolved when parents achieve a sense of clarity, direction and confidence in their own ability as a parent.

Sue explains “When things aren’t going to plan, it’s easy to focus on what you aren’t managing to achieve with your children, rather than focusing positively on what you are! Changing this attitude is the vital first step in achieving parental success”.

Sue offers lots of new strategies, different techniques and down to earth practical ideas for raising happy, confident, well – behaved children, free from finger pointing, judgement or criticism. She helps parents discover their own answers through exploring their own resources and skills and creating options that will work for their own unique family.

Sue offers a number of ways to empower parents to develop their confidence and skills while easily enhancing and fine tuning their family life:

    • The Sue Atkins Parenting Show  – click here to listen
    • The Sue Atkins Parenting Club
    • Happy, Confident Kids with Sue Atkins on Facebook – a parenting group where we learn laugh and enjoy the adventure together
    • The highly acclaimed Parenting Made Easy app for iPhones and iPads
    • Parenting Made Easy Webinars
    • Talks
    • One-2-One coaching sessions for parents
    • Telephone coaching sessions
    • Group coaching sessions
    • Newsletters, Podcasts and Videos
    • A collection of Parenting Made Easy Toolkits and CDs covering a wide variety of parenting topics from toddlers to teens.
    • A daily blog
    • Free ebooks and resources on how to raise happy, confident, well-behaved children.


One-2-One Parent Coaching

Put simply, Parent Coaching is a series of conversations with a purpose between Sue and the parents she works with. It is a professional and personal relationship to assist parents in moving forward and creating change easily and effortlessly.

It introduces new ways for parents to think about themselves and their family relationships in a non-judgmental, non-critical and confidential way. It’s about helping and empowering parents to discover their own answers that work for their own unique family.

Tele-  Seminar Group Coaching Sessions

Sue’s telephone coaching is an effective way for parents to work with Sue as part of group exploring, discovering and learning new strategies, techniques and skills – fine tuning confidence, and helping parents to become the parent their children deserve, and the parent they’ve always wanted to be.

Parenting Made Easy Workshops

Sue empowers parents to unlock the “secret code” to their parenting potential, instilling confidence in their own ability to succeed.

Whether parents are coming along because they are going through some challenges, changes or would simply like to discover more effective ways to communicate, discipline, or set boundaries around  their children, then coming to a Sue Atkins Parenting Made Easy Workshop will transform their life and take their parenting  skills to the next level.

Ongoing email support

Sometimes a little support goes a long way, and it is with this in mind that Sue offers an ongoing email coaching service to assist parents as part of their coaching programme. Given the difficulties that every parent encounters day in, day out, questions will inevitably arise from time to time, and when this is the case that little piece of advice and guidance can often prove invaluable in solving the problem.

Newsletters, Publications and Reports

Sue Atkins publishes a wide variety of resources to assist parents and their families throughout the coaching process. From “Raising Happy Children for Dummies” one in the  best selling famous yellow and black ‘Dummies’ series, to her  Parenting Made Easy CDs Toolkits and App aimed at giving parents simple yet effective techniques and strategies for greater confidence and direction in family life. This combined with a collection of regular newsletters, blogs, podcasts, videos and articles all guarantees that parents receive all the support, motivation and inspiration they need to achieve their desired family goals quickly & easily.

Working with Sue parents learn new things, experience change, gain clarity and direction in their parenting and have fun along the way which is why so many parents say that working with Sue is a major turning point in their lives.

About Sue Atkins

Sue Atkins is a highly respected and professionally qualified parenting expert, broadcaster, speaker, coach and parent.

A former Deputy Head Teacher, Sue qualified for her teaching degree with a B.Ed (Hons) at St Mary’s College, London and then after teaching for 22 years went on to achieve a Diploma in Life Coaching from the world renowned Coaching Academy.

Sue is also qualified as both an NLP Master Practitioner and Trainer, having been taught by Paul McKenna and Dr Richard Bandler the co-founder and creator of NLP as well as the Peak Performance Coach Tony Robbins.

She is also an Emotional Freedom Technique (EFT) parenting specialist. Emotional Freedom Technique is the power therapy of the 21st Century and is a simple and straightforward technique for resolving parenting stress, anger and guilt. EFT provides the code for unlocking nature’s healing systems and has been used most recently by Paul McKenna on Sky TV, with whom Sue regularly assists on his ground breaking Easy Weight Loss Seminars in London, Chris Evans on BBC Radio 2, and Whoopi Goldberg who eliminated her 10 year fear of flying through simply using  EFT or “tapping.”

She is also on the International Register of Professional Coaches her parenting courses are accredited by the ECI – Europe’s Accreditation Body for Coaches and Coach Training Providers.

Sue is also delighted to have been invited to be one of the Judges for The National Family Week “Family of the Year” Competition 2009 and a Judge for the 2010 MAD (Mum and Dad) Blogger of the Year Awards. She was delighted to have been invited to present the What’s On 4 Junior Awards 2011.

She has appeared many times on the flagship BBC Breakfast programme and on BBC Radio 2 with Jeremy Vine and has been widely published in the national British media as well as around the world from Poland to China!

Sue has a regular “Ask the Parent Expert” slot on BBC Radio Surrey and Sussex each month where she answers callers questions live on air and she is also the Parenting Expert for Parenting Australia and Mums Knows Best and many other online parenting websites around the world. She is also a contributing expert to the Jo Frost Super Nanny website and has been invited to Downing Street and the House of Lords in her capacity as an Ambassador for the Charity School Home Support.

She has written the Amazon best selling  ‘Parenting Made Easy – How To Raise Happy Children’ available here.

In addition to running one to one parent coaching sessions Sue is also a regular speaker at events and workshops throughout the UK. She is currently working on a series of Beat Bullying Workshops called “Confidence Classes for Kids ~ Helping children feel good about themselves” and is passionate about developing children’s confidence, self esteem and teaching them how to develop a positive mindset with high expectations for their lives.

She is a working mother of two children, she enjoys salsa dancing, particularly round the kitchen table and singing loudly in the car, and she lives in a Tudor Barn in Surrey with her 2 dogs, Rosie & Freddie and her  cats called Archie & Alfie.

To arrange media contributions/comment from Sue please contact:

Sue Atkins

T: 01883 818329
M: 07740 622769

[email protected]